In March 2025, Texas-based convenience store chain Buc-ee’s filed a trademark infringement lawsuit against Barc-ee’s, a pet-friendly coffee shop and dog park in Marshfield, Missouri. The lawsuit alleges that Barc-ee’s name and logo closely resemble Buc-ee’s, potentially causing consumer confusion.
- BACKGROUND OF THE LAWSUIT
According to Buc-ee’s, which is well-known for its recognizable beaver mascot and large travel centers, Barc-ee’s is leveraging its well-established brand. The Barc-ee’s logo features a cartoon dog in a blue hat inside a yellow circle, which Buc-ee argues is similar to its beaver logo. Additionally, Buc-ee points out that Barc-ee’s offers amenities like a coffee shop, dog park, and Western-themed play area for children, drawing parallels to Buc-e’s family-friendly services.
- BARC-EE’S RESPONSE
John Lopez, the founder of Barc-ee’s, maintains that their branding is distinct and not intended to mimic Buc-ee’s. He consulted legal counsel before launching and was advised that there were no trademark issues. Despite this, Barc-ee’s is currently closed due to construction challenges and is evaluating its future amidst the legal proceedings.
- BUC-EE’S HISTORY OF TRADEMARK PROTECTION
This isn’t the first time Buc-ee’s has taken legal action to protect its brand. The company has previously filed lawsuits against businesses like Duckees Drive Thru, a Missouri liquor store, for using logos and names that Buc-ee’s claims are too similar to its own.
- CURRENT STATUS
The lawsuit against Barc-ee’s is pending in the U.S. Missouri’s Western District District Court. In order to stop Barc-ee’s from utilizing the contested branding, Buc-ee’s is requesting an injunction and damages. As the case unfolds, Barc-ee’s is considering its options, including the possibility of rebranding or closing permanently.
- CONCLUSION
The outcome of this legal battle will have implications for both businesses. For Buc-ee’s, it’s about safeguarding its brand identity. For Barc-ees, the decision could determine the future of their establishment. As trademark disputes become more common, this case highlights the importance of clear and distinct branding in the business world.
Read related cases in our Celebrity & Media Lawsuits section.
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